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How often has a sign in the
distance, barely in your line of sight, triggered your desire for a hamburger,
pizza, or a freshly made donut? Now double and triple the visibility of that
signage with the addition of a large entrance canopy with matching window
awnings. Who could resist? Every inch of fabric, an open canvas (pun intended)
for your logo and/or product advertising.
Now for the common knowledge (or common to us awning folks)—nothing can dress
up a restaurant, shop or business like a well designed awning program. Awnings
have long played an important role in the cooling process of homes and
businesses prior to the introduction of electricity. Awnings were a common
sight in all parts of the country. Picture a city, town or village with its
general store, haberdashery, soda shop and the likes and you will see a Main Street peppered with retractable awnings and entrance canopies
with a little wooden sign faithfully hanging by each side. The perfect Norman
Rockwell scene under each and every awning: customers idling beneath the
striped awning in conversation, kids playing jacks and pitch with marbles,
gentleman trading stories with their chairs carefully teetering on two legs,
and women trading “oohs” and “aahs” as they admire the latest in merchandise.
The great American dream unwrapped before our eyes with awnings front and
center.
And now for the not so common
knowledge—today the scenes have changed and some Main Streets have died and
been reborn as village centers or modern versions of town squares, non-the-less
awnings are still the first blush of what is hiding inside. Every business can
catch that quick look from a passer-by and change their direction in a moments
notice. Every restaurant, shop or business can say; we care so much about your
well being that we are willing to cover our entrances to protect you from snow
and rain and provide a spot to stop and take a breath. We want to make sure
that the minute of pleasure you may receive window shopping and dreaming is not
hindered by the glare from the sun on our displays, even if a purchase is not
completed. And, we know that the benefits of awnings remain: cooler interiors, expanded
outdoor retail and dining space, and fade protection for merchandise and
furnishings.
Yes, who could resist a product that has stood the test of time—awnings
are and will continue to be just plain ole' good business!
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