One quick question—when are fabric and frame more than just an awning? Not fair, you had a hint in the last article. In the awning world fabric and frame are the staples (no pun intended) of our business. In the world of marketing and visual imagery, a fabric covered frame is an empty canvas calling out for an awning Michelangelo or Picasso to fill. Yes, there is more to an awning than weather protection.

First, here is the psychology of color. No, not the Sigmund Freud type of psychology but the following:

So much for psychology!

Okay, enough on color, now the real possibilities. There is virtually no logo design in existence nor text or art that cannot be applied to an awning fabric. The days of hand-painted text in white have given way to color combinations and personal expression like never before, limited only by one's imagination. The awning shape itself can make the first statement with the addition of graphics (text, art, logos, etc.) the catalyst for your next consumer’s full attention. All of the above can easily lead to that brief moment in time that is coveted by all business. That moment when a person says to themselves “I’ve got to check-out that business.”

And the many venues for this creative expression, the list is virtually inexhaustible. To name only a few, vinyl graphics on vinyl fabric, vinyl graphics on acrylic fabric, digital prints on either. All of the above can even be on a backlit product that lights the way to more business.

So, next time you are looking for an awning or awning products remember, there is more to awnings than fabric and frame. Be creative, be expressive and give your clientele a feast for their eyes. Like any fine painting it will be revisited many times over.